The holiday season is a time of giving, joy, and celebration, but for small businesses, it’s also a critical period that can be “make or break.” According to Meta’s 2022 “Global State of Small Business Report,” a staggering 25% of small business owners anticipate making more than half of their annual revenue in the final months of the year. This statistic highlights the immense importance of the holiday shopping season for businesses, both large and small.