Local Business Exposure: Shine Brighter

When it comes to crafting and updating your AATB Web Directory Page, did you know there are over 20 free features to your local business exposure? Much like Yelp, AATB offers a multitude of opportunities to elevate your business profile beyond the basics of business information, photos, and reviews. Many business owners tend to stop at the essentials, but with just a little extra effort, your page can truly stand out. In this guide, we’ll delve into five hidden gems that you can incorporate for free once you’ve claimed your page. These often overlooked functionalities can be the key to making your business shine on the AATB Web Directory.

1. Specialties - Unveil Your Expertise:

The “Specialties” section is your canvas to showcase your business’s distinct offerings. You have up to 1,500 characters to narrate what sets your business apart. This narrative doesn’t just detail your services; it propels your visibility on AATB, guiding potential customers from discovery to a purchase.

When visitors browse the AATB directory, they are looking for a comprehensive understanding of what your business offers. While the ‘Categories’ and ‘Services Offered’ sections allow you to categorize specific business functions, the ‘Specialties’ segment provides an opportunity to narrate your business’s unique story.

Within this free-form text box, you have up to 1,500 characters to paint a vivid picture of what sets your business apart. Whether it’s offering a deeper dive into your services, showcasing why your business is the superior choice, or simply infusing a bit of charm, this section acts as a platform for personalized expression.

Consider the instances local business exposure when a customer has inquired about a particular service style or type – those details belong here. Craft this space to highlight the specialized products and services you want to shine. Your choice of key phrases and terms in this section not only illuminates your business for visitors but also improves your organic visibility on AATB. Each customer arriving on AATB arrives with a need, and completing this section could guide them from exploration to a purchasing decision.

This elaboration emphasizes the significance of the ‘Specialties’ section in the AATB directory and how it serves as a valuable platform for businesses to convey their unique offerings and entice potential customers effectively.

How do I do this? Log in to your AATB for Business account dashboard, select “listing tab” to update your business information, by click on the 3 dots on the right side of your selected listing.

2. Special Offer - Stand Out with Check-In Offers:

A promotional offer on the AATB platform serves as a delightful reward for customers who visit your business. Visible on both desktop and mobile platforms, these check-in offers stand as a unique opportunity to distinguish your business in the market. The best part? You have complete control over the terms, ensuring that the offer aligns with your preferences – whether it’s a discounted price, percentage off, or a free item.

But here’s the beauty of promotional offers: they’re not solely limited to traditional brick-and-mortar businesses. Service-oriented businesses like moving or pest control companies can also leverage these discount offers upon service delivery.

Creating promotional offers is a seamless and cost-free process. These offers are adaptable, traceable through your own unique URL, and highly flexible. The question remains: how do these offers effectively convert AATB users into customers? They play a crucial role in amplifying your AATB listing for your local business exposure. To attract more attention, users can showcase their promotional offers on the main content or sidebar of their listing. Moreover, AATB encourages the promotion of these codes on other social media platforms, further enhancing brand visibility and outreach for your business.

How do I do this? Log in to your dashboard for Business account, and click on the Coupons tab on the left side of menu and click on “Add New” button to create.

3. Lead Form

The lead form feature available on the All About The Bay Website Directory is a vital asset for small business owners seeking to enhance their online presence and customer engagement. By incorporating this feature, businesses can leverage the platform as a strategic lead generation tool. The direct engagement offered by the lead form allows for the collection of valuable customer information directly through the AATB listing. Customizing the lead form enables the acquisition of qualified leads, providing businesses with insightful details about potential customers, increasing the likelihood of conversion. This enhanced engagement, as users fill out the lead form, signals an intent and interest, paving the way for stronger relationships with these leads.

Following up on these captured leads becomes more streamlined, enabling businesses to nurture these connections and potentially turn them into loyal, repeat customers. Not only does this feature foster customer relationships, but it also serves as a cost-effective marketing tool for small businesses, allowing them to reach a targeted audience and minimize the expenses typically associated with traditional marketing methods.

Utilizing AATB’s lead form feature empowers business owners to effortlessly create customized lead forms on their dashboard without the need for programming skills. For instance, a business requiring qualified leads can strategically use the lead form to capture and transform them into potential customers. This feature offers an invaluable benefit by enabling the capture of potential customers directly through their listing, facilitating efficient customer acquisition and enhancing business prospects.

How do I do this? Log in to your dashboard for Business account, and click on the “Lead Form” tab.

4. Feature

Within the AATB directory, the ‘Features’ section offers a comprehensive insight into the operational nuances of your business. These distinct features, or attributes, essentially serve as a roadmap for potential customers navigating your services. Whether it’s essential elements such as ‘Accepts Credit Cards,’ ‘Dog Friendly,’ or ‘WiFi Available,’ these features act as guideposts for individuals seeking particular services or experiences. Inclusive attributes are also a significant component. Businesses that identify with specific groups, such as Black-owned, women-owned, Latinx-owned, LGBTQ-owned, Asian-owned, or veteran-owned, have the opportunity to showcase these designations, thereby resonating with customers who prioritize supporting diverse and community-oriented businesses.

Furthermore, in alignment with the ethos of inclusivity and diversity, businesses committed to welcoming individuals of all backgrounds can utilize the ‘Open to All’ attribute. This not only represents an understanding of the significance of non-discrimination laws but also serves as a testament to the business’s dedication to being an inclusive space for all customers, regardless of race, age, gender, and beyond. By integrating these features into your AATB listing, you provide a clearer and more inviting picture of your business, fostering an environment that resonates with the values and choices of potential customers.

How do I do this? Log in to your dashboard for Business account, click on the listing tab on the left menu then select the listing you want to update by click on the 3 dots on the right side and edit. Then scroll down to “Select your listing features” section.

5. Events - Showcase Your Community Engagement

The ‘Events’ function within your AATB dashboard serves as a valuable tool to showcase and promote your business or community engagements. By utilizing this feature, you can create and display events directly on the AATB directory’s dedicated Event page. The strategic placement of your events page not only draws additional traffic to your business listing but also significantly increase your local business exposure within the local community.

The benefits of using this feature are multi-fold. Firstly, creating and sharing events can serve as a dynamic strategy to engage with your audience and foster a sense of community. This engagement not only generates interest and participation but also enhances your business’s reputation as an active and involved entity within the local landscape. Secondly, events act as powerful magnets, attracting visitors to your listing, thereby increasing exposure and potentially converting leads into customers. This feature isn’t solely about promoting specific events; it’s about leveraging each event as a springboard to increase your business’s brand recognition and community involvement.

In essence, the ‘Events’ feature isn’t just a platform for advertising events; it’s a vehicle for actively engaging with your audience and strengthening your business’s presence in the local community. It’s a prime opportunity to drive traffic, enhance visibility, and foster a stronger connection with potential customers while showcasing your business’s active participation and involvement in the community

How do I do this? Log in to your dashboard for Business account, click on the “Events” tab.

These often underutilized but highly effective tools can significantly elevate your business’s presence on the AATB Web Directory. They not only attract more customers but also amplify your brand’s visibility in the bustling Bay Area community. Don’t miss out on these free features that could be the catalyst for greater engagement and exposure for your business.